Franklin University Switzerland
Boosting Yield, Engagement & Enrollment with Raftr
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“With Raftr, we are not just recruiting students — we are welcoming them into the campus community before they even arrive.”
Samantha Snyder
Director of US Enrollment Operations
Franklin University Switzerland
Located in the heart of Europe, Franklin University Switzerland faced a unique challenge: building community across a diverse, global student body before they arrived on campus.
Find out how the team at Franklin University Switzerland partnered with Raftr to create an engaging, private social experience for admits—improving yield, reducing melt, and driving meaningful peer-to-peer connections well before orientation.
You’ll Discover:
How Franklin launched a vibrant social platform for admits
The immediate impact on yield & summer melt
How Raftr became a core part of FUS’s admissions strategy
Samantha Snyder
Director of US Enrollment Operations
Franklin University Switzerland
Samantha Snyder is a higher education professional with 10+ years of experience in admissions and enrollment. She serves as the Director of US Enrollment Operations at Franklin University Switzerland, where she leads a team focused on bringing students in North and Latin America into the folds of an American education in the heart of Europe.