Surpassing Enrollment Goals: How a Holistic Admissions Strategy Increased Enrollment by 93% at SLU-Madrid.

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Surpassing Enrollment Goals: How a Holistic Admissions Strategy Increased Enrollment by 93% at SLU-Madrid

According to the NSC, Spring 2022 marked the 5th straight semester of enrollment declines in the US, making it increasingly difficult for admissions departments to reach enrollment goals – and it’s not predicted to get any easier.

Motivated by the 2025 admissions cliff (which projects a 15% decrease in applicants over the next 3 years!), along with rising student & parent expectations, and long lasting pandemic woes, many admins have started altering their admissions strategies to better suit today’s students (with impressive results!).

Join Director of Admissions at Saint Louis University-Madrid, Heidi Buffington, and Admissions Communication Coordinator, Cat Gaa, as they discuss how better tracking, improved communication, more engaging online events, and a newfound focus on counselor connections allowed them to nearly double their fall 2020 numbers, with a 93% increase in first-year enrollment for fall 2021.

You’ll discover:

• How SLU-Madrid historically engaged admitted students
• What challenges prompted the team to reform their admissions strategy
• How adding a community & communications platform positively impacted admissions goals